• admin
• July 21, 2025
• Business Analytics
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In the modern business world, data analytics has become the cornerstone of strategic decision-making. Intuition alone is no longer enough—success and innovation now stem from actionable insights. Understanding Business Analytics At its core, business analytics transforms raw data into actionable insights. Companies use three main types of analytics: descriptive analytics to understand past performance, predictive analytics to forecast future trends, …

• admin
• July 17, 2025
• Business Analytics
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These days, a single tweet can make or break your brand. Digital conversations move so fast that relying on quarterly surveys or manual tracking is like bringing a penknife to a gunfight. Today’s brands need real-time insights to stay ahead of reputation risks before they spiral. This is where sentiment analysis emerges as a game-changing technology for modern brand reputation …

• admin
• January 16, 2024
• Business Analytics
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In today’s highly competitive age, it is challenging for businesses to sustain and grow. With customer expectations are at an all-time high and competition is continuously increasing, businesses are under constant pressure to increase efficiency and improve results. The focus is on to meet the three most sought-after goals; the ability to reduce costs, increase profitability & improve risk management. …