Focus Areas

Data Collection & Preparation

The collection and organization of data are an integral and critical part of the Data Analytics. Accurate data collection is essential to maintain the integrity of research, making informed business decisions and ensuring quality of outcome. Hence, Data quality needs to be maintained before, during, and after data collection.

It is undeniable that a significant time and effort is spent in cleaning and preparing the data for analysis because datasets come in various sizes and are different in nature. It is extremely important to reshape and refine the datasets into usable datasets, which can be leveraged for analytics. It is rightly said that preparing data for analysis is (more than) Half the Battle.

Certainty team can help in designing mechanism and setting up the platform to collect the relevant data. The data sources can be any; structured data in RDBMS, semi-structured or unstructured data in NoSQL databases, flat files, RSS or live feeds, data access through APIs, etc., but we can aggregate the important information from multiple data sources to make it useful for analysis.

At Certainty, we can study your current datasets and determine the anomalies. Our team can discover the need of transforming the data like aggregating or deriving new features, to enable it for better analysis. By leveraging various statistical methods of cleaning & preparation, we can refine your data to make it ready for analysis.

Data Mining

Data mining can help to discover patterns in unstructured and semi-structured data that can be used to create a more positive customer experience and increase sales. It can help you determine the effectiveness of your current marketing strategy and developing new marketing tactics.

Data Scientist team at Certainty can apply various statistical methods to uncover the patterns in the data. These patterns can then form the basis for drawing conclusions and forming the business strategy. We possess expertise on leading statistical analysis tools like R, Python, Matlab, SPSS, SAS, etc.

Statistical Modelling

Statistical modeling is one of the most critical steps in Data Analytics. The quality of the statistical inference or prediction depends on the accuracy of the developed model. Hence, the utmost care should be taken to build & evaluate statistical model before using it in operation.

At Certainty, we have a team of expert Data Scientists who can build the optimal statistical models for given business problems. We are capable of developing models for complex business scenarios by leveraging our expertise on leading statistical modelling tools & packages like R, Python, Scala, Spark MLlib, SPSS, Matlab, SAS, etc.

Big Data Analytics

Data has become ubiquitous with the exponential growth of emerging digital technologies. Managing this burgeoning volume of data every day is the latest challenge for enterprises wanting to harness it for business value. Big Data is the large volume of data that gets generated while executing the daily operational needs of any business or organization.

Big Data is more than a factor of size; it opens a world of opportunities to find new and valuable insights from the myriad data sources, generating data at varying speeds and types. Data-driven predictability will be the source for the new competitive advantage, where predictability becomes the driver for costs and revenue.

At Certainty, we understand how the large amount of data can be utilized to gain key business insights and provide a competitive edge to the business. The processes of an enterprise can be transformed for business excellence and better customer experience. Our team has expertise on processing & analyzing Big Data leveraging tools & techniques like Hadoop, Apache Spark, Apache Hive & Pig, NoSQL Databases, Splunk, etc.

Artificial Intelligence (Machine Learning & Deep Learning)

The adoption of machine learning and deep learning has rapidly increased across industries. Businesses are looking to unleash the power of data to improve sales forecasting, enhance customer satisfaction, optimize processes & cost and make more informed business decisions. Artificial intelligence has opened the doors to so many possibilities which were either not possible or infeasible earlier.

Certainty team has helped many customers to understand the potential of the data and how it can benefit their businesses. We have worked with them to understand their problems and mitigated them to architect solutions based on artificial intelligence. Our team has expertise on various machine learning & deep learning tools & frameworks including R, Python, Scala, Spark MLlib, TensorFlow (Keras), MXNet and cloud solutions like Amazon Machine Learning, Google Cloud Machine Learning, etc.

Robotics Process Automation

With ever increasing emphasis on automation and achieving more with available resources, the need of empowering resources through technology is increasing. Robotic Process Automation (or RPA) is an emerging form of clerical process automation technology which provides companies with a virtual workforce that is rule-based and is set up to connect with companies' systems in the same way as their existing users. With RPA, companies can automate and build an automation platform for front-office, back-office and support functions.

Robotic Process Automation is based on the notion of software robots or artificial intelligence (AI) workers. Designed to perform on a vast range of repetitive tasks, software robots interpret, trigger responses and communicate with other systems just like humans do. RPA delivers direct profitability while improving accuracy and quality across organizations and industries.

Our team can work with you to understand the areas of operations which can be automated further and build a plan to achieve the same. We possess expertise on leading RPA solutions like Automation Anywhere, Blue Prism, UiPath, etc. to implement automation strategy across the organization.

Reporting & Visualization

As we know the importance of analysis of data for informed decision-making, the equally important is the reporting & visualization of the analysis. Sometimes, if the analysis is not presented well, it can lead to misinterpretation & wrong decision-making.

At Certainty, along with analyzing the data, we can build comprehensive reports and dashboards with appropriate visual widgets. Our team has expertise on leading visualization tools like Tableau, Power BI, Splunk, Google Analytics, etc. to create customized dashboards and reports for effective analysis and business decision-making.

Market Research

Market research takes the guesswork out of marketing and gives you data that you can use to drive your marketing strategy and accomplish your objectives and goals. It can help to reveal key aspects of the competitors' products, services, marketing strategies, and target audience. Using this information within your own campaigns can help to lead in the market over your competition and add value to your business or brand. With effective statistical research, your company can gain invaluable information about economic shifts, demographics, the current market trends and the spending traits of your customers.

At Certainty, we can support you with end-to-end research service including the research designing, data collection & aggregation (both primary & secondary), statistical analysis and reporting. We have expertise on conducting quantitative & qualitative research to benefit your business.


Focus Areas